A while ago I started using Google Analytics. It was really easy to set up, and it gives you useful information, like:
1) site usage statistics
2) visitor profile information (like location)
3) browser used
4) Navigation analysis
OK, I agree this is information that you could retrieve with other commercial software. However, Google Analytics provides you with easy-to-read reports, and it's free (of course, you should be willing to share the collected information with Google). You can even build custom reports!!
In fact, I just read something about Google Webmaster Tools. I'll give it a try!
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